Website copy that actually converts.

Not just pretty words - strategic messaging that sells like your best pitch and sounds like your best self.

sound familiar?

If your site looks polished but reads like a shrug...you're not alone.

You’re exceptional at what you do. But if your website doesn’t clearly communicate that, you’re losing leads, repelling premium clients, and repeating yourself on every sales call.

That stops here.

This isn’t just copy. It’s a messaging asset, designed to clarify your value, align your voice, and help you scale without sounding like everyone else.

Because the right words don’t just look good - they do the work.

Who Is This For?

This is for established, service-based businesses - law firms, advisors, brokers, consultants - who:

Have a proven offer and a mostly-working website... but the words feel flat, generic, or unclear

Are rebranding, repositioning, or leveling up - and need the messaging to match

Are tired of “placeholder copy” and want strategic language that supports growth

If you're ready for your website to stop coasting and start converting, you’re in the right place.

What’s Included?

Custom Website Copy

designed to reflect your voice, elevate your brand, and move your ideal clients to action.

You'll get:

Messaging Strategy Intensive (60-min deep dive to extract your positioning, voice, and value)
Strategic Site Map Support (so we’re writing what you actually need - not filler pages)
Conversion-Driven Copy for up to 6 pages (Home, About, Services, Contact, etc.)
1 Round of Revisions based on clear, collaborative feedback
Google Docs Delivery with formatting and usage guidance

Optional Add-Ons:

Sales Page (launch-ready, long-form, and optimized to convert)
Email Nurture Sequence (welcome or lead follow-up series)
Voice-of-Customer Research (interviews + insight analysis for deeper resonance)

The Process

Step 1: Apply + Discovery Call

We’ll explore your goals, audience, and whether we’re a fit.
(The application helps us skip the small talk and get to the good stuff faster.)

Step 3: Copy Creation + Feedback

After our messaging session, I get to work! Drafts are delivered in phases with space for thoughtful feedback and discussion.

Step 2: Strategy + Onboarding

Once your proposal is accepted and contract is signed, we schedule your messaging session + prep materials.

Step 4: Final Delivery + Walkthrough

You’ll receive your final docs with formatting notes so your team or designer can implement without the guesswork. (Need a designer/developer? I'm happy to connect you with vetted pros.)

Timeline + Investment

Projects typically take 3–4 weeks from kickoff to delivery.

Investment starts at $3,500
(Pricing varies based on scope, page count, and any add-ons)

Most professional service sites need 4–6 core pages to do their job well. If you have more (think: team bios, multiple service verticals, locations), we’ll scope that in.

Payment plans available.
Only 3 website copy clients booked per month for focused, high-touch work.

Hey, I'm jen!

Why Work With Me?

Because I don’t just write websites.
I write the words that power your business.

I specialize in messaging for professional service brands that are tired of sounding like everyone else - brands that are ready to scale with clarity.

My clients are experts, not influencers. Together, we turn your credibility into clarity - and clarity into conversion.

Clients have used my work to:

2x course or program enrollments
Attract dream clients through referrals and cold traffic
Hand off messaging to teams and finally scale

“But how do I know it’ll work?”

I get it. You’ve seen copy that sounds good but doesn’t move the needle.

Here’s the difference:

This isn’t just content. It’s conversion-focused messaging, backed by strategy and built to support everything that comes next - marketing, sales, positioning, and growth.

Great messaging doesn’t just make your site better. It makes your brand easier to trust, easier to remember, and easier to buy from.

You don’t need louder. You need clearer. And that’s what we build.

CLIENT LOVE

SOME KIND WORDS FROM AMAZING CLIENTS

“I didn’t realize how much my old copy was holding me back until I saw what she wrote. It finally sounds like ME - and it converts.”

“My dream clients started reaching out almost immediately. It was the easiest launch we’ve ever done.”

“This wasn’t just copy - it was brand clarity I didn’t know we needed.”

Principal

Financial Advisory Firm

⭐⭐⭐⭐⭐

Partner

Boutique Law Firm

⭐⭐⭐⭐⭐

Founder

Coaching Firm

⭐⭐⭐⭐⭐

Frequently Asked Questions

REASSURE YOUR READER WITH EVERYTHING THEY NEED TO KNOW

Can you just rewrite one page?

Sometimes - but this service is designed to work holistically. We’ll talk through your needs on the discovery call.

Do you design websites too?

Not normally, but I’ll collaborate with your designer or refer trusted partners. I work with a number of vetted website developers and an SEO specialist who can create a site you'll love - one designed around the copy and conversion goals we'll create.

What if I don’t have a current site?

No problem. As long as you have a clear offer and defined audience, we can build from scratch. (And if you have a strong offer in mind that you'd like help refining, I'm happy to help you do that - just ask!)

What happens after I apply?

You’ll receive a personal response within 2 business days. If it’s a fit, I’ll send over a proposal + booking link to move forward. And even if we're not a great fit right now, I'm still happy to send resources and recommendations to help you.